Cover Brand



In 1981 Theo Ingold founded the independent family-owned Swiss watchmaking company Chrono AG in Solothurn. In 1999, the company-owned watch brand COVER was launched.

The brand arose from the intention to offer sophisticated, trendy and high quality Swiss Made watches at the best affordable price. The name COVER is symbol for innovative watch design in tune with the pulse of the times.

A well-established team with experience, expertise and esprit daily devotes itself to the creation of unique timepieces that display a successful combination of tradition and the modern age.

Today, COVER is present in over 50 countries worldwide, which renders it a truly convincing international brand.